Target audience - middle aged white women
MINDMAP - DEFINING THE PROBLEM
The problem that I am solving with this redesign is the inclusivity for all colors of women. The original AD is targeted toward middle aged white women and I wanted to redesign with Women of Color in mind. The new target audience is young adults and women of color.
The new ad features a young woman of color (myself). I added strokes of red to mimic the strokes/swatches of lipstick. I stuck with the original “LOVE THAT RED” messaging because all women should be able to love the lipstick they are wearing and love the skin that they are in. ”LOVE THAT RED” is also the focal point of the piece along with the red lipstick on the model. I added the “13 NEW SHADES” along with 4 lipstick shade samples at the bottom to promote inclusivity of all skin types. I close red simply because it is so fitting to the messaging, eye catching and exciting!